Mr. Vincent Lam, the Chairman and Chief Executive Officer of Asiaray Media Group Limited, was invited to be the keynote speaker of PwC Entrepreneur Forum 2016. Mr. Lam shared the successful experience of growing Asiaray into a leading outdoor advertising company in Greater China at the right time, in the right place with the right people.
Mr. Lam believes China has manifested tremendous growth potential even since decades ago. Eyeing on this booming market, Asiaray has made its foray into the Mainland China market leveraging the remarkable advertising needs of its advertising clients which have expanded their geographical coverage from Hong Kong into the vast Mainland China market. Leveraging the unique “space management” model, coupled with the professionalism of Hong Kong staff and the local knowledge of the staff in Mainland China, Asiaray has accumulated an advertiser mix covering both multinational clients and the domestic clients, demonstrating great potential for future development.
Another forum speaker, Ms. Agnes Wu, a renowned stock commentator in Hong Kong, was impressed by Vincent’s speech. In the Q&A session, she expressed her appreciation about Asiaray’s outdoor advertisement of the film “Doctor Strange” featured at the Hung Hom Station Car Park. This outdoor advertisement has created an impactful illusion of Dr. Strange coming out from the car park, exceeding the limitation of the T-shaped advertising position. This innovative advertisement has not only attracted eyeballs along the busy Hung Hom Cross-Harbour Tunnel, but also attracted wide coverage by traditional media as well as sharing by celebrities and mass public at social media. Ms. Wu also showed her endorsement of this advertisement again in her column of “Sky Post”, one of the most popular free newspapers in Hong Kong.
