Mr. Vincent Lam, Chairman and CEO of Asiaray, accepted the interview by Mr. Heung Shu-fai on Metro Finance

Mr. Vincent Lam, the Chairman and CEO of Asiaray Media Group Limited, was invited to join Mr. Heung Shu-fai, renowned radio host on Metro Finance today (July 11, 2017). During the program, Mr. Lam shared Asiaray’s successful experience in becoming a leading out-of-home advertising company and its journey to becoming a publicly-listed company in addition to impressive advertising showcases.

Mr. Lam said the out-of-home advertising industry and market is changing quickly and the traditional “buy wholesale – sell retail” model can no longer adequately meet clients’ needs. In response to that Asiaray introduced a unique “Space Management” model to enable creative innovations and provides tailor-made campaigns through innovative outdoor advertising solutions. In face of the rapid development of Internet and other emerging advertising media, Mr. Lam pointed out that Asiaray is well prepared for the digitalization of out-of-home media and is actively seeking to incorporate Internet technologies into new products such as bluetooth beacon and other digital technology elements to strengthen clients’ brand messages. In view of the national policy of stimulating domestic demands, continuous urbanization, increase in outdoor social activities, and other factors that are favorable to the industry, Mr. Lam is confident of the positive outlook for the outdoor advertising market in Greater China.

Please click here for review of interview segment

Remarks:
(a) The copyright in the audio archives belongs to Metro Finance;
(b) Asiaray is granted a licence to post the audio archive onto its website

Asiaray
2017-07-11
Media Coverage