Mr. Vincent Lam, the Chairman of Asiaray Media Group Limited, was invited to accept the personal interview by the “Hong Kong Economic Journal” recently. In the nearly full-page coverage with insightful articles and vivid photos, the reporter elaborated on the entrepreneurial spirits, honesty and trustworthiness of Mr. Lam, as well as Asiaray’s successful experiences via “Space Management”, corporate social responsibilities as a homegrown Hong Kong Brand, and embrace of innovation and technology.
Mr. Lam said the out-of-home advertising industry and market are changing rapidly and the traditional “buy wholesale – sell retail” model can no longer adequately meet clients’ needs. In response to that Asiaray introduced a unique “Space Management” model to enable creative innovations and provides tailor-made campaigns through innovative outdoor advertising solutions. In face of the rapid development of Internet and other emerging advertising media, Mr. Lam pointed out that Asiaray is well prepared for the digitalization of out-of-home media to strengthen clients’ brand messages. In view of the national policy of stimulating domestic demands, continuous urbanization, increase in outdoor social activities, and other factors that are favorable to the industry, Mr. Lam is confident of the positive outlook for the outdoor advertising market in Greater China.
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(a) The copyright of the interview archive belongs to the “Hong Kong Economic Journal”
(b) The interview coverage is written only in Chinese