Each year, MARKETING-INTERACTIVE undertakes one of its most significant research projects to discover the media preferences of Hong Kong’s marketers. A total of 418 respondents participated in the Hong Kong Media Survey 2022. Most respondents were manager-level decision makers and above, with 94% covering the Hong Kong market, and 6% responsible for other global markets. Advertisers from major and local international banks, FMCG companies, property and construction, IT and telecommunication firms, as well as those from travel and tourism companies participated in the survey.
In the “Out-of-home Media” Category, Asiaray Media Group has been ranked as the second-best OOH media operator. Marketing-Interactive’s evaluation is: The out-of-home media company has worked with a number of Hong Kong brands such as MTR and High Speed Rail. Its work can be seen across various platforms such as billboards, LED walls, shopping malls, bus shelters, and MTR stations.
For more details, please refer to the following link (English Only):
https://www.marketing-interactive.com/hong-kong-media-report-2022-results-unveiled