Asiaray Officially Launches DOOH Programmatic Transaction Platform with The Trade Desk and Magnite – To reach online marketers worldwide and create synergies across OOH and online platforms

Asiaray Media Group Limited (“Asiaray” or the “Group”; stock code: 1993), an outstanding out-of-home (“OOH”) media company with a strategic focus on airport, metro line and high speed rail line advertising, has announced the launch of its Digital Out-of-Home (DOOH) programmatic transaction platform with The Trade Desk (NASDAQ: TTD) and Magnite Inc. (formerly known as the Rubicon Project and Telaria), marking a significant milestone for the Group. The cooperation will enable Asiaray to programmatically trade its DOOH display and video inventory across offline and online platforms providing an opportunity to capture the attention of worldwide marketers.

Press Release: [ here ]

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