Asiaray Media Group Limited , a leading out-of-home (“OOH”) media company with a strategic focus on airport, metro line and high speed rail line advertising, is pleased to announce that has granted the five-year exclusive concession rights for using and operating certain advertising and media resources located at Terminal 1 and 2 of Chengdu Tianfu International Airport. The agreements will be effective from 1 August 2021. After the completion of Chengdu Tianfu International Airport, Asiaray will make full use of its advanced equipment, thus to launch the latest programmatic buying, which will utilises big data and places advertising content that suits the audience better at different scenarios. Through this innovation, the Group hopes to bring in more advertisers who do not usually advertise in airports especially those who are active in the online platforms. It will further strengthen the Group’s integrated branding and sales strategy for Offline-and-Online (“O&O”) new media, thus to maximise the benefits for its customers at the same time.
Press Release: [ here ]