Asiaray and Hivestack Launch the First Programmatic Digital Out-of-Home (pDOOH) Campaign for Gojek along Singapore’s Latest MRT Line

Asiaray Media Group Limited (stock code: 1993), an outstanding out-of-home (“OOH”) media company with a strategic focus on mega transport advertising media management, including airport, metro line and high-speed rail line, has completed a programmatic digital out-of-home (“pDOOH”) campaign in partnership with Hivestack, one of the world’s leading, independent programmatic digital out of home (DOOH) ad tech companies. Integrating with the Hivestack supply side platform (SSP) and activating along the Thomson-East Coast Line (“TEL”), part of Singapore’s Mass Rapid Transit (MRT) rail network, via The Trade Desk’s demand side platform (DSP), the month-long campaign brought Gojek, Southeast Asia’s leading mobile on-demand services platform, over 210,000 impressions.

Press Release: here

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