ZEISS Hong Kong

ZEISS Hong Kong

ZEISS Hong Kong employed Theme Bus, which travelled through major busy roads in Kowloon, the New Territories and Hong Kong Island.  In addition to exterior stickers, combination of Captain’s Back, Lower Deck TV Panel, Wheelchair Side Panel and Staircase Stickers at bus interior were also used, promoting the brand and products of ZEISS Hong Kong effectively.  QR codes printed on the Seat Back Stickers aimed to enhance passengers’ engagement from outdoor to online.