Hangzhou Metro Line 4 JingFang Station
Asiaray cooperated with Yangshengtang to present Mother Shredded Beef Stick in corridor D of Jingfang Station on Line 4.
The publicity combined unique advantages of the only activity window design in the entire network to formulate the exhibition theme My Growth Declaration on Mother’s Day to convey the brand concept. Through the pre-heating online campaign, adorable photos and quotations from passengers were displayed via the window to create resonances and emotional communication with the passengers. The beauty wall enriched the release and blasted online, and incited interactively.