Hangzhou Metro Line 2 Fengqi Road station
DiDi releases a campaign at Fengqi Road station, which has the highest passenger flow in the entire network, to give consumers a satisfactory explanation, homophones of plastic tape in Chinese.
The subway that connects the station and the streets meets metro passengers and pedestrians. DiDi takes advantage of the location; over 660m² publishing area and the only spot in the network to provide 24-hour service, it brings the first interactive plastic tape machine. Passengers will receive a well-made gift package after clicking a button. The device creates a blind box game effect, making the tape machine an instant traffic harvester, which not only attracts a large number of young audiences but also achieves traffic due to the dual innovation of fun interaction and scene marketing.