Hangzhou Metro Line 4 Jingfang station
As Christmas arrives, BE & CHERRY decided to decorate and publish its creativity in Jingfang Station, the station with the longest aisle of the entire network.
The creative starting station has a 40m² oversized three-dimensional display window to generate Christmas vibes, and the Christmas tree shape board has a variety of delicious brand snacks to attract passing passengers. The brand prepared Christmas gifts for passengers; red envelope with tags and discount coupons all over the 200m long channel. Youngsters do not only get surprised but also keep a deep memory of the brand.