Shenzhen – Tanabata

During the Tanabata, Shenzhen Futian Station Station established its first subway ancient culture scene experience pavilion.
The holiday marketing campaign makes great use of brand domination zone, Tiktok influencers, online-to-offline (O2O) strategy and integrations of metro media to deliver brand messages to targeted crowds, induce O2O diversion, attract participation, enrich advertising presentation, and boost the multi-dimensional exposure of various brands.
A three-dimensional communication network achieves maximum brand and festival exposure, and effectively implant positive brand image.