“Master Kang’s green tea product is available on the market; the brand strategically selected three major creative media, such as dynamic lightboxes, 3D pop-up, cabinet display, in Gulou Station of Line 2, to create vigorous atmosphere.
Media at selected stations could directly divert to convenience stores in shopping malls to drive consumers’ purchasing power and rapidly sell new products. Concourse domination remarkable attracted passengers to take photos and generated great exposure in a short time. A fresh and young brand image has deeply rooted in people’s mind.”