Hong Kong – Mother’s Day Campaign – Maternal Love

“Asiaray launched a series of online and offline Mother’s Day activities to raise the theme of the campaign, Cherishing the Moment, Loving in Time over 3 MTR rails.
Asiaray gathered precious parent-child stories and photos from passengers and published in 4-sheet lightboxes, gallery corridor, and exhibition area to encourage the public to express their love to their mothers. On the day about maternal love, passengers were invited to participate in a mini greenhouse crafting workshop taught by single mothers, to show support and care.
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