Tianjin – Harbin Brewery

Football superstar Neymar interacted with passengers through the city’s first interactive screen in the “Ha Jiang Interactive Zone” at Channel D of Tianjin Hepinglu Station.
The brand-new creative media exposes the innovative and explorative side of Harbin Brewery, HAPI. TikTok KOLs interacted with Ha Jiang, the virtual character, and help aroused passengers’ attention. HAPI paved its new logo along the spacious channel to generate great visual impact and create moments of astonishment.