“Hangzhou Metro Line 5 was officially unveiled at Sanba Station on June 24 at 3 pm! Asiaray formed a multi-creative interactive zone to grab attention from all walks of life.
Vocal Post Office is a highlight of the launch. The initial launch of 5G and VR technology interactive and deep-hearted postcard area gain warm responses from various media; 10 times increase of Baidu search index, over 4000 Weibo hot search reading while a million of fans generated 660,000 hits and 5000+ likes. Massive passenger flow on the first day triggered brands to seize the opportunity to place their advertisements on lightboxes, escalator crowns at entrances and exits; the occupancy rate of spectacular lightboxes is 100 % and brings in more than 40 commercial brands, such as Nongfu Spring and Alibaba Group. Starting from today, Hangzhou Asiaray inaugurates a new model of media operations of Line 2, 4, and 5 and make innovative achievements!”
Published on 2019-07-26
#Creative Domination#Digital#Metro & Others#O&O#Sound