In cooperation with Lagardère, the third largest travel retail giant in the world, Yunnan Airport Asiaray has jointly developed retail business by introducing 20 renowned international luxury brands into Kunming Changshui International Airport, including Armani, Ferragamo, Bally, MontBlanc, MCM, Tommy Hilfiger, DIOR, etc. 6 of them have already started their trail operation on 18th August 2015.
This historical collaboration also came with an innovative way – Lagardère is responsible of the construction of the retail shops in the designated area and the daily operation of the business at its own costs while Yunnan Airport Asiaray shall provide marketing services to the business through selected outdoor media resources, in which the philosophy of “Space Management” and our expertise of media operation can be fully utilized.
With the cooperation with Lagardère, Asiaray has developed a new source of revenue with minimal risk while creating a synergy benefit with our existing airport advertising business. Moreover, the airport is also benefited from the elevated media value by introducing the renowned luxury global brands, resulting an all-win situation.