Hong Kong MTR East Rail Line, West Rail Line, Ma On Shan Line, Light Rail
Hong Kong WeChat pays attracted passengers’ attention through massive ad appearance throughout the MTR network in MTR East Rail Line, West Rail Line, Ma On Shan Line and Light Rail.
The brand aimed to target Mainland travelers and trigger their purchasing intention through various ad formats, including four-sheet panel, train door window stickers, and twelve-sheet package.
