Tsingtao Brewery

Tianjin Metro

Line 2 Gulou Station and Line 3 Hepinglu Station

Tsingtao Brewery captured characteristics of passengers in the subway and selected two passenger hotspots of Gulou Station, the platform and Channel B, for product launch promotion.
The campaign made use of three-dimensional combination media form of wall stickers, pillars, twelve lightboxes, and guide signs to create brand publicity space. The brand successfully gained public attention and boosted its goodwill to attract potential sonsumers.