Harbin Brewery

Tianjin Metro Line 3 Hepinglu Station

Football superstar Neymar “”showed up”” at Tianjin Hepinglu Station Channel D to interact with passengers through the city’s first interactive screen in the “Ha Jiang Interactive Zone”.
The brand-new creative media exposes the innovative and explorative side of Harbin Brewery, HAPI. TikTok KOLs interacted with Ha Jiang, the virtual character, and help aroused passengers’ attentions. HAPI paved its new logo along the spacious channel to generate great visual impact and create moments of astonishment.