Golden Collar

Beijing Metro Line 4 Xidan Station

To support breastfeeding mothers, Golden Collar conducted a creative interaction section at Xidan Station of Beijing Metro Line 4.
By pressing the support button, the interactive screen will show an increase of numbers of supports garnered for breastfeeding advocates. The brand encourages passengers to understand, respect, and normalize breastfeeding behavior, create a breastfeeding-friendly environment for mothers and babies.