Beijing Capital Land

Tianjin Metro Line 2 Gulou Station

Beijing Capital Land selected Gulou station for father’s day promotion; the theme was Fathers Love Last, He is the Superman.
The hand-drawn wall wrap portrayed the modern image of a father, which interpreted hard work and responsibility. The settings left spaces for passengers participation, the stunning layout and real-time hot spot tracking attracted passengers to stop by and observe; the advertisement achieved great exposure in a short time.