Mr. Vincent Lam, Chairman and CEO of Asiaray, accepted the interview by Agnes Wu on Metro Finance

Mr. Vincent Lam, the Chairman and CEO of Asiaray Media Group Limited, was invited to accept the interview by Agnes Wu, the renowned stock commentator in Hong Kong, on Metro Finance. As a guest friend of Agnes, Mr. Lam analyzed the latest development of the out-of-home advertising industry under the new economy, how to make full use of “Space Management” to present creativity and march towards digital out-of-home advertising, how to grasp the infrastructure boom and other rare opportunities in Mainland China. For those young people who are interested in joining the advertising industry, Mr. Lam also shared valuable suggestions.

Mr. Lam said the traditional “buy wholesale – sell retail” model can no longer adequately meet market needs. In response to that Asiaray introduces a unique “Space Management” model to enable creative innovations and provide tailor-made campaigns with the advantage of out-of-home advertising, that is, contacting audiences’ “five senses”.

He added the metro wrap advertising presented by Asiaray is not only innovative and artistic, but also advanced with leading global technology, in line with environmental and health demands. It has proved that the Group has always been sparing no effort to advocate the environmental protection and other corporate social responsibilities.

For the hot topic of artificial intelligence, “The advertising is creative, and I believe that artificial intelligence cannot replace the human brain in the foreseeable future.” said Mr. Lam, a veteran advertising professional with more than 20 years of industry experiences. In his opinion, as soon as new brands or new products are launched, there will be promotional needs definitely, and advertising needs will not be eliminated accordingly, which means that young people can try joining advertising industry.

Asiaray
2017-07-24
Media Coverage