With the business model of “space management” and the creativity of “stimulating audiences’ five senses”, Asiaray Media Group Limited recently obtained two silver awards in the 8th Jinding International Creative Awards. The two award-winning advertisements are the O&O campaign of Meilishuo and the interactive exhibition of Aliyun respectively.
The Meilishuo campaign located at Beijing Metro Line No.4 combined the traditional outdoor advertising with new O&O elements, such as QR code, mobile apps, and H5 webpage games which simulate the real scenes of subway. This O&O interactive advertising campaign has been well received and attracted a large number of audiences to participate. The spectacular Aliyun creative exhibition at the Shenzhen Airport was presented with the large 3D pop up and advanced AR technology, demonstrating impactful advertising effects for the cloud business arm under Alibaba group and attracting interaction with the airport passengers.
Jinding International Creative Award was founded in 2009, of which media coverage and credibility in advertising and marketing industry have been widely recognized. With the positioning of “science and technology changing communication”, the award aims to promote innovation, enhance the overall standards of marketing and advertising, and ultimately expedite the development and prosperity of the entire industry.
