Asiaray Creates Innovative Publicity Campaign for Hong Kong Red Cross Blood Transfusion Service

Asiaray Media Group Limited (“Asiaray” or the “Group”; stock code: 1993.HK), a leading out-of-home (OOH) media company with a strategic focus on airport and metro line advertising, unveiled an online & offline (“O&O”) blood donation promotion campaign for the Hong Kong Red Cross Blood Transfusion Service (“BTS”) on 3 March 2018. Asiaray is the exclusive marketing and public relations partner for the “omni-channel” campaign. It has also joined the “Give Blood Alliance”, an initiative to encourage employees to become long-term blood donors and give back to society.

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Asiaray
2018-03-06
Corporate NewsSocial Responsibility